— Healthcare & Senior Care
Hire CNAs, HHAs, and nurses — without paying agency markups.
Home health, skilled nursing, and senior living operators lose 8–12% of clinical staff every month to burnout, wage moves, and agency poaching. The staffing agency isn't the fix — it's the tax.
— Roles we source
— The Bleed
What's actually broken.
- Agency contracts eating 30–60% margin on every open shift.
- Job boards send unqualified applicants who ghost the orientation.
- State-specific licensure filters that generic tools can't handle.
- Same 12 caregivers on Indeed being fought over by every operator in-market.
— The Machine
What we build for you.
- Sector-native creative (real caregivers, real shifts, real wage) on TikTok, Meta, and YouTube Shorts.
- Screening funnel that verifies license, availability, and radius before the interview slot is offered.
- SMS + email cadence tuned to CNA/HHA behavior — most book after touch #3, not #1.
- CRM view of every warm caregiver in your ZIPs so re-hire from the pool is instant.
— Healthcare & Senior Care FAQ
Operator questions, answered.
Can you replace our staffing agency spend?+
Most senior-care operators cut agency spend by 50–80% within 90 days by rebuilding a direct pipeline. The math is not close — agency shifts are a tax, direct hires are an asset.
How do you verify state licensure at scale?+
We ask for license number + state in the funnel and cross-check against public state boards before the interview is confirmed. Bad-license applicants never reach your calendar.
What about 1099 caregivers vs W-2?+
We source both, tagged separately in the CRM, so you can staff the model your ops team actually runs. Misclassification risk is on the employer side — your counsel decides the model, we fill it.