— Skilled Trades & Home Services
Hire techs who close jobs — not tire-kickers off a job board.
HVAC, plumbing, electrical, and roofing shops don't lose customers to competitors — they lose them to unfilled callback slots. Every unstaffed truck is $1,500/day in gross margin off the P&L.
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~50% annual turnover · BLS JOLTS, Construction & Trade
— Roles we source
HVAC TechnicianPlumberElectricianRooferInstall Crew LeadService ManagerApprentice
— The Bleed
What's actually broken.
- Every shop within 30 miles fighting for the same 20 licensed techs.
- Techs won't answer email — you need SMS-native follow-up.
- Recruiters that don't know EPA 608 from a hole in the wall.
- Journeyman wage inflation without the pipeline to justify it.
— The Machine
What we build for you.
- Owner-voiced short-form video that recruits like a peer, not a corporate flyer.
- Wage + truck + top-line benefits led in the ad — no bait-and-switch at the interview.
- SMS cadence within 4 minutes of application (industry benchmark: reply within 5 min triples show-up).
- Warm-tech CRM so when the next fleet expands, you're not starting from zero.
— Skilled Trades & Home Services FAQ
Operator questions, answered.
Can you hire journeyman and helper roles?+
Yes — different creative, different targeting, different funnel. Journeymen respond to wage + truck + benefits. Helpers respond to career path + training. We run them as two campaigns.
We're a franchise. Can you run multi-location?+
Yes. We build one master creative library and one CRM, then localize ads and interview calendars per location. Franchisors typically see per-location cost-per-hire drop 40%+ vs each shop running solo on Indeed.
— Ready to shut off the bleed?